Communicating a new initiative to researchers

The Center for State Health Policy (CSHP) at Rutgers University informs state health policy in New Jersey. In 2019, they needed a website to promote the Integrated Population Health Data (iPHD)project, a new initiative to collect health data from public institutions and share it with academic researchers. The site required a logo and design that reflected the branding and preferences of various stakeholders on the iPHD Governing Board, including both the New Jersey Department of Health and Rutgers University itself.

So far, the iPHD site has received multiple applications, many of which have been approved. The CSHP anticipates further successful applications in the next cycle, and plans to expand the iPHD dataset corpus with emergency medical service data and figures from agencies besides the New Jersey Department of Health.